Breitbart had their media expert on this morning talking about the future of mainstream media and cable news. The most glaring example was Rachel Maddow on MSNBC, who has been reduced from twice weekly to a single show but only saw her salary reduced from $30M to $25M while her viewership is less than 1mil tuning in, somewhere around 800,000. Compare this to Jesse Watters, who has drawn 4-4.5 million viewers to his show on FOX. Similarly, all the big names, Anderson Cooper, Morning Joe, and Jake Tapper, are all less than 1mil viewers, with CNN as low as 5O,000, which equates to 10,000 per state. The Food Network has more viewers. And they all command exorbitant salaries: $12M for Cooper, $4M for Tapper, and $8M for Morning Joe. At $12M a year, Watters appears to be giving FOX the best return on investment. How exactly is this sustainable, and what network shareholder would approve of Maddow’s salary?
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