Is This Really Necessary

I’m starting to get fairly irritated by the MLS (major league soccer) decision to become social warriors. First, it was their total embrace of the BLM movement with their staff and pre-game warm-up jerseys adopting BLM slogans. Now we have outrage that the NE Revolution team sponsor, United Healthcare, has donated money to Ron DeSantis, a move that has been interpreted as anti-LGBTQ, and whatever other letters they have recently commandeered because of DeSantis’ “don’t say gay” bill. In support of LGBTQ rights, the Revolution will sponsor a “pride night,” taking in donations for a Boston-based soccer organization that promotes “connecting” gay youth through soccer and will be flying the rainbow flag over the stadium. Players and coaches will be wearing pride shirts that, of course, are manufactured by a “black-owned apparel company.” Seriously? This is ridiculous virtue signaling at its worst. somebody deep within the American soccer has to reign. Soccer is not thriving in this country because of its links to BLM or any other alphabet soup activist organization. It’s thriving because of the game itself, and no misdirected marketing ploy will convince me otherwise. Or maybe the league executives should be required to tune into something other than MSNBC for their news source. Need we repeat what the rest of the country already knows?  BLM is a Marxist organization whose founders chose to enrich themselves rather than serve their community, rioted, burned out cities, looted our businesses, promoted the dissolution of the nuclear family,  and through the defund the police narrative, made America a lot more dangerous for the rest of us. And that’s not my opinion; it’s a fact. Google it, college-educated suburban white women. Yes, I’m talking to you. And enough of this “don’t say gay” nonsense. It is not the name of the bill, no such wording is contained in the bill, and not the bill's goal. Another fact, or as the left likes to say: “an inconvenient truth”. The bill prohibits school-sponsored discussion of sex, gender identity, and sexual orientation to children below the fourth grade.  Make a note of that: below the fourth grade, a distinction is either missing or buried deep in the liberal counterpoint. That’s eight years old. Hell, I don’t want the state teaching my kid anything other than the three Rs (reading, writing, and arithmetic for you city folk) below the age of eight, and they’ve proven they’re not very good at that either. Stay in your lane. And speaking of which, back to my point: corporations are not in the business of promoting social causes. They are in the business of satisfying consumers of their products which in turn benefits owners and shareholders. And that, in the world of capitalism, means making money. In the case of MLS, that means putting fans’ backsides in stadium seats. It is more than a stretch to suggest that pandering to Black Lives Matter and the LGBTQ will achieve that goal, despite the fact that until now, soccer in this country, unlike the rest of the world, has been a middle-class suburban phenomenon. So at the risk of alienating true fans of the game who shockingly watch the sport for entertainment and love of the game, fans that prefer their choice of leisure not to include social posturing, try giving us a superior product on the pitch and less promotion of your social causes. And that goes for the rest of corporate America as well.